Keeping Customers: Successful Loyalty Through Analytics

Enrollment in customer loyalty programs is growing at a feverish pace. But most businesses struggle to get the most value out of these programs.

Our research shows that companies with the strongest loyalty programs rely on customer analytics to drive their strategies and create measurable business impact

This research, commissioned by SAS® and performed by the International Institute for Analytics (IIA) draws upon interviews and survey responses from more than 300 executives at companies with formal customer loyalty programs.

Key Findings on Loyalty Programs

  • Top Priorities & Challenges for Customer Loyalty Programs
  • The 5 Key Differentiators of Effective Loyalty Programs
  • Analytics Leads the Way to Customer Loyalty


About IIA

Founded in 2010 by CEO Jack Phillips and Research Director Thomas H. Davenport, the International Institute for Analytics is an independent research firm that works with organizations to build strong and competitive analytics programs.

Since its inception, IIA has offered its unbiased guidance to more than 200 organizations from around the world, sharing the keys to analytics maturity so that our clients gain an edge in an economy increasingly driven by data. 

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The International Institute for Analytics (IIA) © 2014